believe during the Games there will be proper measures to

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Canada Goose sale LONDON (Reuters) Multinationals have paid a king ransom for their right to canada goose outlet phone number sponsor the Olympics and they are scanning the canada goose outlet store uk horizon for ambushes as they drive the marketing bandwagon towards Beijing. Canada Goose sale

canada goose store A security guard walks past one of canada goose victoria parka outlet the five official canada goose outlet in montreal mascots of the Beijing 2008 Olympic Games at a park in Beijing in this August 3, 2007 file photo. REUTERS/Jason Lee/Files canada goose store

Canada Goose Jackets Since China canada goose outlet las vegas won the right to host the Games seven years ago, the government, Olympic canada goose outlet store quebec officials and Beijing organisers have been building legal barricades to canada goose outlet store near me try to prevent unlicensed companies pilfering any Olympic gold dust. Canada Goose Jackets

Canada Goose online The Beijing Games has 12 global sponsors in the top partners programme for the 2006 Winter Games and the 2008 Summer Games, with contributions totaling around $900 million. The Beijing organisers will canada goose jacket outlet attract an additional $1 billion from local marketing contracts. Canada Goose online

Canada Goose online At the 1996 Games in Atlanta, Nike placed advertisements near the stadiums and established canada goose outlet real a village even though it was not an official sponsor. This year it has already launched online videos highlighting its shoes for Beijing. Canada Goose online

canada goose deals Visa Inc. sponsored the 1994 Winter Olympics in Lillehammer, prompting American Express to run a campaign canada goose womens outlet saying Americans did not need a to travel to Norway. canada goose deals

canada goose deals Regulations covering sponsorship of major sporting events have been progressively widened and now routinely encompass what spectators can eat, drink and wear in venues and stadiums. canada goose deals

canadian goose jacket Some regard ambush marketing as parasitic and ethically dubious; others say it is canada goose outlet miami the product of imaginative thinking and does not affect the bottom canada goose outlet store calgary line of an Olympics or World Cup. canadian goose jacket

The Sydney Olympics in 2000 were the first to be protected by legislation aimed at preventing non sponsor companies from using official insignia and phrases such as Games

Athens followed suit four years later, targeting spectators, who were prevented from canada goose outlet florida entering stadiums canada goose outlet black friday sale if they were eating or drinking products of non sponsors.

buy canada goose jacket cheap Beijing has posed a far greater problem than any previous Games because of China reputation for producing pirated canada goose outlet online reviews goods and its lax attitude over intellectual property rights (IPR), which is a source of tension with the United States. buy canada goose jacket cheap

Canada Goose Jackets SERIES OF DECREES Jason K. Schmitz, of lawyers Mayer Brown Rowe and Maw in Chicago, said ambushers were unlikely to make such a dent on official sponsors exposure that this could threaten canada goose outlet 80 off an event budget. Canada Goose Jackets

canada goose clearance sale Nonetheless, since 2001, China has issued a series of decrees to protect the Games and Beijing Municipal Bureau of Intellectual Property is in charge of increasing awareness. canada goose clearance sale

canada goose deals has made a clear commitment on the rights of the sponsors, said Zhou Jidong, director of Beijing municipal legislation affairs office. believe during the Games there will be proper measures to protect their legal rights according to the IOC and sponsors demands. canada goose deals

buy canada goose jacket cheap Unlicensed T shirts, caps and other canada goose sale uk accessories carrying the Beijing Olympics logo or mascots are still sold openly in street markets. buy canada goose jacket cheap

canada goose store are taking this issue very canada goose outlet locations in toronto seriously, IOC marketing commission chief Gerhard Heiberg told Reuters in January. is brand new to Chinese companies. Some do it with good intentions and some not with canada goose uk good intentions. canada goose store

canada goose clearance Most ambushes do not revolve around a clear cut infringement and lawyers say Olympic officials usually prefer persuasion to legal action. canada goose clearance

Canada Goose Jackets A resident cycles past an advertisement showing China’s football captain Zheng Zhi in Beijing in this February 17, 2008 file photo. Multinationals have paid a king’s ransom for their right to sponsor the Olympics and they canada goose outlet toronto factory are scanning the horizon for ambushes as they drive the marketing bandwagon towards Beijing. REUTERS/Claro Cortes IV/Files Canada Goose Jackets

canada goose black friday sale are very few court cases. canada goose outlet parka and those that do exist basically favor the ambusher as opposed to the ambushee, said Kelly Crabb, a partner with Morrison Foerster in Los Angeles and an international counsel for the Beijing organisers. canada goose black friday sale

Canada Goose online there enough incentive on the part of the organizer. because there so much money involved coming from the official sponsors that if you don do something that source of revenue is going canada goose outlet kokemuksia to dry up. Canada Goose online

canada goose deals If an injunction were brought and lost, the precedent would make the sponsor even unhappier, Jeffrey Gewirtz, general counsel for the New Jersey Nets basketball team, told a Sports Lawyers Association conference in May. canada goose deals

Canada Goose Outlet you hamstrung only by the statutory sword or weapon that you have, he said. Canada Goose Outlet

canada goose coats on sale In canada goose outlet uk Britain, the organisers of the 2012 Olympics have tried to tighten the legal screw even further under a new law, the combined use of words such as and gold in advertising by non sponsors could result in legal action. canada goose coats on sale

canadian goose jacket Protective measures can veer towards the farcical. Organisers at the Turin Winter Games in 2006 covered up reporters laptop logos with tape so non sponsors names could not feature canada goose outlet store toronto in camera shots. canadian goose jacket

Canada Goose Outlet ORANGE TROUSERS Canada Goose Outlet At the soccer World Cup in 2006 hundreds of Dutch fans were asked to remove their orange trousers before entering a stadium because the clothing advertised a non sponsoring beer company. Canada Goose Outlet

canadian goose jacket At next month European soccer championship fans will not be allowed to enter official public viewing zones wearing clothing featuring non sponsors, according to media reports. canadian goose jacket

canada goose coats Ambush marketing via fans was targeted by the Major Events Management canada goose factory outlet Act passed by the government of New Zealand which will host the 2011 Rugby World Cup and 2015 Cricket World Cup canada goose coats.

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